The fading excitement of technology

Did you notice how many pieces of technology start as something exciting and over time become just a ‘thing’. Especially true with new generations.

Color TV, microwaves, smartphones etc.

Remember the excitement and almost personal bond to some of these?

All the geeks do. Some people now able to pop the popcorn effortlessly too.

Not sure many major corporations recognize this trend though. Most still try to sell TVs & smartphones as something new, adding some “new new” on top of it.

Exciting features on top of something that used to be exciting.

Designing experiences